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  • Introduction
  • Overview
    • What is a WIAD event?
      • FAQs about money, insurance, and non-profit status
      • FAQs about being an organizer and the Call for Locations
    • Driving Principles
    • Code of Conduct
    • Privacy Policy
    • Discord
  • WIAD Planning Team
  • Get Started
    • Organizer responsibilities
    • Event rules
    • Building your team
  • Sponsors and finances
    • Create a budget
    • Types of sponsorship
    • Find sponsors
    • Create a sponsorship strategy
    • Reach out to sponsors
    • Sign sponsorship contract
    • Accepting money from sponsors
    • Submitting expenses
    • Do not contact these sponsors
  • Speakers and programming
    • Types of events
    • Finding presenters
    • Choose your event format
  • Picking an event venue for in-person events
    • Considering venue size and cost
    • Understanding audio & visual capabilities
    • Evaluating venue accessibility / ease of access
    • Finalizing a venue contract
    • Audio/Video Setup
  • Branding, marketing, and promotion
    • Logo and branding guidelines
    • Visual Assets
    • Using a common language
    • Social media channels
    • Local marketing strategy
    • Social media guide
    • The WIAD website
      • Your location page
      • Your event page
      • Keep accessibility in mind
  • Audience and the day-of experience
    • Collecting attendee data
    • Preparing for event registration
    • Preparing global give-a-ways
  • Things to do after the event
  • Resources
    • Selling Information Architecture
    • Inclement Weather
    • Personas
      • Archive Personas
      • Sponsorship Personas
  • Templates
    • Event Planning Template
    • Budgeting Templates and Examples
    • Name Tags
    • Social Media Speaker Cards
    • Speaker Presentation Template
    • Stickers
    • Social Media Timelines
    • Sponsorship Examples
  • Reports
    • WIAD19 Final Report
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Branding, marketing, and promotion

PreviousAudio/Video SetupNextLogo and branding guidelines

Last updated 4 years ago

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Promoting your event is the number one thing you can do to drive up your attendance and reduce no-shows. It is also the driving marketing strategy to promote and drive conversations and awareness about information architecture and your WIAD event.

Logo and branding guidelines

Controlled vocabulary about World IA Day

Global engagement and reach of @WorldIADay

Strategies on local marketing and promotion to drive excitement and anticipation for your event

Collective social media strategy for local events

Using a common language
Social media channels
Local marketing strategy
Social media guide
The WIAD website
Your location page
Your event page
Keep accessibility in mind